Cost to Advertise on Facebook
By
Arif Rahman
—
Feb 12, 2017
—
Facebook
I wish to start this post by exposing a stunning fact I revealed in my own marketing efforts this previous couple of weeks, since the entire point of this post is to persuade you of the advantage of marketing on Facebook, and these stats enhance my point far much better than my meager writing could. Cost to advertise on facebook...
I compared, like-for-like, a Facebook advertising campaign with a mobile advertising campaign. The mobile advertising campaign was 14 times more costly than the Facebook project.
Now some background: I typically evaluate various marketing techniques. I think that's my analytical side starting. I do not trust what other individuals recommend works, however, I prefer to experiment with various strategies and really determine the outcomes.
So recently, I believed I 'd check out mobile marketing, as it's something I have actually never ever done prior to and considering that mobile is on the up, I presumed it would be a location with a great deal of guarantee that few marketers would consider taking advantage of.
I developed an advertising campaign on a mobile marketing platform. I utilized Buzzcity as it was something suggested to me by a knowledgeable affiliate online marketer (by the method, affiliate online marketers who do high volumes of marketing are the very best online resources when it concerns finding untapped resources). Among the factors, he suggested it was since of the extremely appealing prices they used ($ 0.01 per click in 2015? Yes please).
I developed some fundamental banners, produced a basic advertising campaign with a couple of tweaks, and targeted it at primarily English speaking nations (e.g. United States, Canada, Australia, UK etc).
I sent out traffic direct to my opt-in page. This is the landing page I utilize to send out brand-new traffic to, to offer visitors the possibility to opt-in to whatever use I have on at the time. You can find out more about opt-in pages in a post I composed on Leadpages
As I'm on Leadpages, it immediately signs up the conversions for me. So I understand the number of individuals registered to my e-mail list in relation to the number of individuals clicked the page.
So this conversion rate is the figure I truly wish to reveal you since the outcomes were actually intriguing. Since prior to I did this mobile ad campaign, I ran precisely the exact same project on Facebook.
Throughout the Facebook project, I handled a conversion rate of 49%. Here's a screenshot:
I've in fact done a series of training videos on Udemy about how I accomplished this, and I have actually consisted of a sneak peek of among the videos listed below. If you have an interest in the best ways to run an extremely targeted Facebook advertising campaign, keep checking out to the bottom of this post, since I have a really good deal on that training for you (even if I do state so myself!).
Now, I anticipate Facebook conversion rates to be high due to the fact that Facebook does an exceptional task at enabling you to limit your target audience. If you understand exactly what you're doing, you can narrow it down enough to obtain a truly exceptional conversion rate. So I never ever anticipated the mobile marketing to match it.
However exactly what shocked me was simply how bad the mobile marketing remained in contrast. On the very same project, I just attained a single-- one-- conversion from 677 clicks to my landing page. So that's a conversion of 0.14%.
There are some possible reasons that this is so low. For instance, I understand myself when searching on mobile how simple it is to inadvertently click an advertisement when you are on a little screen. And I need to take into consideration that the classifications provided on Buzzcity provide me far less in the method of targeting, so those clicks might have mostly originated from users who simply weren't thinking about my deal. However the shocking distinction in between the 2 conversion rates: 50% vs 0.14%.
Now let's compare the expenses. I got an expense per click my Facebook marketing for $0.50. So based upon that, I can get 200 brand-new opt-ins for each $100 I invest.
To obtain 200 brand-new opt-ins from mobile, I would need to spend for 142,857 clicks to my opt-in page. I understand each click expenses me precisely $0.01, so it would cost me $1428.57.
Which brings me back to the point I made at the start of this post: mobile marketing was 14 times more pricey than Facebook marketing.
So I can see why it's viewed as costly (particularly in contrast to how cost to advertise on facebook low-cost it utilized to be). However from my own experience, I still think it is among the most efficient marketing platforms around, and my newest test goes an action better to showing that theory.
If you got to completion of this post, then I have a little present to thank you for your time. As I stated previously, I did a side task last month on Facebook targeting. More particularly, training on how I attain $0.50 conversions. The training is on Udemy, instead of on my site, since it's simply a little side job.
However, as you have actually put in the time to check out to the bottom of this post and if you have an interest in that training, I have an actually generous discount rate coupon to offer you. For the entire of June, you can basically get access to this training for simply $7. However there are restricted numbers, so if you wish to benefit from the deal, get it fast.
So now over to you: I have an interest in hearing your ideas and remarks about your experience in running a lucrative advertising campaign. Have you attempted various approaches? Have you discovered that a person marketing platform truly stands shoulders above the rest? Leave your remarks listed below.
The Figure
I compared, like-for-like, a Facebook advertising campaign with a mobile advertising campaign. The mobile advertising campaign was 14 times more costly than the Facebook project.
Exactly what I Evaluated
Now some background: I typically evaluate various marketing techniques. I think that's my analytical side starting. I do not trust what other individuals recommend works, however, I prefer to experiment with various strategies and really determine the outcomes.
So recently, I believed I 'd check out mobile marketing, as it's something I have actually never ever done prior to and considering that mobile is on the up, I presumed it would be a location with a great deal of guarantee that few marketers would consider taking advantage of.
So simply put, this is exactly what I did:
I developed an advertising campaign on a mobile marketing platform. I utilized Buzzcity as it was something suggested to me by a knowledgeable affiliate online marketer (by the method, affiliate online marketers who do high volumes of marketing are the very best online resources when it concerns finding untapped resources). Among the factors, he suggested it was since of the extremely appealing prices they used ($ 0.01 per click in 2015? Yes please).
I developed some fundamental banners, produced a basic advertising campaign with a couple of tweaks, and targeted it at primarily English speaking nations (e.g. United States, Canada, Australia, UK etc).
I sent out traffic direct to my opt-in page. This is the landing page I utilize to send out brand-new traffic to, to offer visitors the possibility to opt-in to whatever use I have on at the time. You can find out more about opt-in pages in a post I composed on Leadpages
As I'm on Leadpages, it immediately signs up the conversions for me. So I understand the number of individuals registered to my e-mail list in relation to the number of individuals clicked the page.
So this conversion rate is the figure I truly wish to reveal you since the outcomes were actually intriguing. Since prior to I did this mobile ad campaign, I ran precisely the exact same project on Facebook.
Throughout the Facebook project, I handled a conversion rate of 49%. Here's a screenshot:
I've in fact done a series of training videos on Udemy about how I accomplished this, and I have actually consisted of a sneak peek of among the videos listed below. If you have an interest in the best ways to run an extremely targeted Facebook advertising campaign, keep checking out to the bottom of this post, since I have a really good deal on that training for you (even if I do state so myself!).
Now, I anticipate Facebook conversion rates to be high due to the fact that Facebook does an exceptional task at enabling you to limit your target audience. If you understand exactly what you're doing, you can narrow it down enough to obtain a truly exceptional conversion rate. So I never ever anticipated the mobile marketing to match it.
The Outcomes.
However exactly what shocked me was simply how bad the mobile marketing remained in contrast. On the very same project, I just attained a single-- one-- conversion from 677 clicks to my landing page. So that's a conversion of 0.14%.
There are some possible reasons that this is so low. For instance, I understand myself when searching on mobile how simple it is to inadvertently click an advertisement when you are on a little screen. And I need to take into consideration that the classifications provided on Buzzcity provide me far less in the method of targeting, so those clicks might have mostly originated from users who simply weren't thinking about my deal. However the shocking distinction in between the 2 conversion rates: 50% vs 0.14%.
Now let's compare the expenses. I got an expense per click my Facebook marketing for $0.50. So based upon that, I can get 200 brand-new opt-ins for each $100 I invest.
To obtain 200 brand-new opt-ins from mobile, I would need to spend for 142,857 clicks to my opt-in page. I understand each click expenses me precisely $0.01, so it would cost me $1428.57.
Which brings me back to the point I made at the start of this post: mobile marketing was 14 times more pricey than Facebook marketing.
useful link: Best Times to Post on Facebook for BusinessI understand a lot of individuals discover Facebook marketing irritating. I can comprehend why. The Power Editor isn't really the easiest to use tool worldwide, to state the least, and if you aren't targeting your advertisements correctly, then your expense per conversion can rapidly skyrocket.
So I can see why it's viewed as costly (particularly in contrast to how cost to advertise on facebook low-cost it utilized to be). However from my own experience, I still think it is among the most efficient marketing platforms around, and my newest test goes an action better to showing that theory.
If you got to completion of this post, then I have a little present to thank you for your time. As I stated previously, I did a side task last month on Facebook targeting. More particularly, training on how I attain $0.50 conversions. The training is on Udemy, instead of on my site, since it's simply a little side job.
However, as you have actually put in the time to check out to the bottom of this post and if you have an interest in that training, I have an actually generous discount rate coupon to offer you. For the entire of June, you can basically get access to this training for simply $7. However there are restricted numbers, so if you wish to benefit from the deal, get it fast.
85% off Udemy Facebook Training.
So now over to you: I have an interest in hearing your ideas and remarks about your experience in running a lucrative advertising campaign. Have you attempted various approaches? Have you discovered that a person marketing platform truly stands shoulders above the rest? Leave your remarks listed below.