Facebook 20 Grid Tool
By
Arif Rahman
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Feb 18, 2017
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Facebook
Editor's Note: This post was initially released on March 25th, 2016, and has actually been upgraded to offer you with the most recent details.
Facebook appears to gradually be rolling up an upgrade to their 20% text guideline for Facebook Advertisements and Promoted Posts, which suggests some individuals are not able to access the Facebook Grid Tool. Our personal Kaitlyn Levy made this discovery when she was rerouted to a Facebook Aid Center page after aiming to utilize the facebook 20 grid tool. However, this brand-new aid page just appears to be available to a couple of, choose users.
Furthermore, without a stringent grid in location, you might have a bit more versatility with the design of your advertisement, however, you still have to remember the total quantity of copy in your message. When filling the examples offered on the assistance center page into the facebook 20 grid tool, you will see that the example in the "Low" classification has 44% text, however, the example in the "Medium" classification has 36% text.
The "Low" Classification Example in the Grid Tool:
The "Medium" Classification Example in the Grid Tool:
Facebook appears to gradually be rolling up an upgrade to their 20% text guideline for Facebook Advertisements and Promoted Posts, which suggests some individuals are not able to access the Facebook Grid Tool. Our personal Kaitlyn Levy made this discovery when she was rerouted to a Facebook Aid Center page after aiming to utilize the facebook 20 grid tool. However, this brand-new aid page just appears to be available to a couple of, choose users.
So Exactly what's Altered?
There are 4 classifications for the quantity of text enabled on a Facebook advertisement. Your image text can be thought about "OK", "Low", "Medium", or "High." The quantity of text on your advertisement will figure out the reach that it might possibly have. For instance, an image that has the following text would be thought about "Medium," which might trigger your advertisement to reach fewer individuals.What Does This Mean for You?
While the stringent 20% text guideline appears to be falling by the wayside, the general quantity of text enabled on your advertisement can still have a substantial influence on your advertisement's reach. Your advertisement might not be turned down, however Facebook states that an advertisement with "High" quantities of image text might not reach your audience.Furthermore, without a stringent grid in location, you might have a bit more versatility with the design of your advertisement, however, you still have to remember the total quantity of copy in your message. When filling the examples offered on the assistance center page into the facebook 20 grid tool, you will see that the example in the "Low" classification has 44% text, however, the example in the "Medium" classification has 36% text.
useful reference:The distinction in between the 2 examples is that the "Low" classification, even with a bigger font style that uses up a little more area on the advertisement, still has more copy than the "Medium" classification example.
The "Low" Classification Example in the Grid Tool:
The "Medium" Classification Example in the Grid Tool:
Exist Any Benefits to the New Standards?
Yes! In addition to the rollout of the brand-new standards, they have actually likewise consisted of some "exceptions" to the guideline. There are some kinds of text that will not restrict your advertisement's reach. A few of these exceptions consist of, motion picture posters, book covers, item images (just where the whole item is seen), legal text, and infographics. A few of the products that will still be counted as text are logo designs, watermarks, and numbers.Update (June 13, 2016):
It looks as though Facebook has actually formally presented this upgrade to the 20% text guideline! Here is the connect to the brand-new assistance page. When submitting your images to the brand-new "Image Text Inspect" tool, you'll instantly be informed of the possibility of your advertisement reaching it's desired audience (see our brand-new screenshot listed below). If you want to much better comprehend why your advertisement getting less shipment, you can examine the Advertisements Supervisor "Shipment" column.